What features do you want to market to buyers

This is an activity you can get the whole family involved in. Have everyone, even the children, list their five favorite features of the house, and describe why they like it. It could the fireplace, backyard, the balcony, the abundance of light coming into the home, the trees all around the home, the hardwood floors, the open floor plan, the office. Whatever it is, list it, and write a short marketing piece for it. Have everyone in the family share their favorite features and their reasons for liking those features. Then, if there are children, have the children decorate the paper, or have them do their own list in their own way. It can even be on colored paper. I would then place the paper beside the open house roster, or other strategic location so that when buyers come in to view your home they can easily pick up the paper and read it.

You want to do this because buyers will like to read what is popular about the home. Having hosted a lot of open houses, I see buyers reading what the family wrote about their home. Buyers look for those same features, and start to visualize in their minds how their lifestyle will fit in with the home. Your likes describe your lifestyle. Buyers do not buy homes, they buy lifestyles. Sellers do not sell homes, they sell lifestyles.

Another idea is to have a family bulletin board with that list of features, photos of the home, home’s survey, school information, and other useful information to attract buyers.

Kenneth Fach, REALTOR, e-PRO Certified
Weichert, REALTORS-Anchor, Tallahassee, Florida
Direct 850-339-5753  http://KennethFach.com  Blog: Tallahassee.KenandRealEstate.com

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